PRESS KIT

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This page holds only what we can stand behind: verified facts, copy-paste boilerplate, the brand assets we actually ship, and a human to ask when something is missing. If a number or a claim is not on this page, we don't make it.

Boilerplate

Quote as-is, trim as needed — every statement traces to shipped product behavior.

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Short (one paragraph)

RightRep is an AI health & wellness companion that turns any phone into a form coach. Point the camera at your working area and it checks your exercise form joint by joint in real time, counts your reps and scores each one 0–100 — with all pose analysis running on the device, so the camera feed is never uploaded. Around that core: AI training plans and coach chat, calorie tracking from meal photos, hydration goals, GPS runs and a consent-gated care circle. Free to start, with a 7-day Pro trial.

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Long (the full picture)

RightRep is an AI health & wellness companion for Android, iOS and the web, built for anyone who trains without a personal trainer watching. During a session it tracks 33 body landmarks per frame on-device and draws a color-coded skeleton over the camera feed: green joints are in position, amber are drifting, red are out of form, dim are occluded — and hidden joints are never scored, because guessing is not coaching. A priority cue system speaks one correction at a time in the exercise's own wording, and every completed rep gets a 0–100 quality score, with only complete repetitions counted. Twenty-five exercise profiles ship built in, and Machine Scan turns a photograph of any gym machine into a new profile. Beyond strength training, the same pose engine reads walking gait (cadence, stride symmetry, foot strike) and the surf pop-up. AI builds multi-week training plans from your goal and equipment, estimates calories and macros from a meal photo, tracks hydration, and a guardrailed coach chat answers training and nutrition questions. A consent-gated, read-only care circle shares progress with family or coaches on your terms. RightRep is a wellness tool, not a medical device. Free to start; Pro is US$9.99/month or US$99.99/year after a 7-day free trial.

Facts at a glance

The numbers below are the ones the product actually ships with.

FactDetail
ProductAI form coach and wellness companion — real-time exercise form checking, rep counting and 0–100 per-rep scoring
How it sees33 body landmarks per frame, pose estimation 100% on-device; the camera feed is never uploaded
Exercises25 built-in exercise profiles + Machine Scan (photograph a machine, get a profile)
iOSLive on the App Store since September 22, 2026
AndroidOpen beta on Google Play
WebInstallable PWA at web.rightrep.app — camera form checks work in the browser
LanguagesApp: English, Brazilian Portuguese and Spanish today; Turkish, Hindi and Indonesian arrive with the next app release (v1.0.14)
PricingFree forever — live form checks included (10 sessions/day). Pro: US$9.99/month or US$99.99/year after a 7-day free trial
Pro addsHigher daily AI quotas, no ads, cross-device cloud sync
Privacy stancePose analysis never leaves the device; wellness tool, not a medical device
MakerA small independent team
Media contact[email protected]

Brand assets

Download straight from this page — these are the same files the apps and site use, not a re-draw.

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App icon

The icon is the squircle app mark. The wordmark is "RightRep" set in Inter Bold — the site header uses exactly that.

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Colors

  • Volt accent #C6FF00
  • Background #0E1116
  • Text #F2F5F7
  • Skeleton traffic-light: green #00E676, amber #FFB020, red #FF4D4F — the same colors the in-app overlay uses for in-position / drifting / out-of-form
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Typography & usage

Inter (400 / 600 / 700), fallback to the system sans. Give the icon clear space, don't recolor, rotate or stretch it, and don't place it on low-contrast backgrounds. The volt accent on the dark background is the brand pairing; white-on-light works for print.

Screenshots & video

What exists today, and how to get more.

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Press stills & footage

An official press set — high-resolution captures with the skeleton overlay burned in and demo footage — is in production. Until it lands, ask and we'll share what exists; we won't pass mock-ups off as captures.

Story angles

Four true stories this product can carry — pick one and we'll back it with detail.

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A form coach in every phone

Joint-by-joint, real-time feedback used to cost an hourly rate. RightRep's free tier keeps live form checks forever (10 sessions a day) — and the 0–100 rep score makes technique measurable, not vibes.

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Privacy-first fitness AI

The camera feed never leaves the device — pose estimation runs on the phone (and even in the browser PWA). In a market of cloud-camera fitness apps, that's a story in itself.

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One pose engine, many movements

The same 33-landmark engine judges a squat, reads walking gait for stride symmetry, and times a surf pop-up. Machine Scan photographs any gym machine and builds a new profile from it.

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Fitness with your people

The care circle is consent-gated and read-only: family, coaches or nutritionists see your progress and can suggest targets — you accept each one on your own terms, and can revoke anytime.

Media contact

One inbox, answered by the people who build it.

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Talk to us

Interviews, fact-checking, asset requests, embargoed briefings: [email protected]. For non-press questions the contact page routes faster.

Related

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Verify the claims

The features page documents what shipped, per feature group — the same source this kit's boilerplate traces to.

Read the features

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What changed lately

Every public release, newest first — the fastest way to date any claim you're about to print.

Open the changelog

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The security & privacy record

How data is protected and which claims are exact — useful background for the privacy-first angle.

Security & privacy