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RightRep vs Lose It!.
An honest look.

Lose It! (FitNow, Inc., Boston, founded 2008 — "One of the first apps on the App Store" in its owner's words, part of Ziff Davis's Everyday Health Group since 2022) is the original consumer calorie counter: a personalized daily calorie budget wrapped around a global food database of 56+ million items and recipes, with the 2016-pioneered Snap It photo logging at the face of it and the 2026 homepage selling one triad — "Say It. Snap It. Scan It." It claims 57 million members and over 150 million pounds lost, carries an Editors' Choice badge at 4.77★ across 779,070 US ratings, and this year shipped the category's fastest-moving feature: GLP-1 medication logging with estimated GLP-1 levels, inside Premium. This page concedes all of it. What it also carries plainly: every hero verb — photo, voice, barcode — plus macro tracking, intermittent fasting and meal plans sits behind the Premium paywall, while the free tier is budget, diary and community, with ads; and the Brazilian listing — 4.82★ across 1,928 ratings — is a generation stale, still telling Brazilians "mais de 40 milhões de usuários" in a description that never mentions the AI features at all. And what Lose It! never does is watch a movement: exercise is a library of guides plus synced credits from Fitbit, Garmin, Withings and friends — no camera, no rep counting, no GPS recording. RightRep is the other half of fitness: photograph the plate and the AI estimates calories, per-item macros and drinks, then prop the phone against your water bottle and the same camera measures the set — 33 body landmarks per frame on the device, a 0–100 score for every completed repetition — with GPS runs and race-goal plans around it. Every Lose It! claim on this page is cited to Lose It!'s own materials or named sources, and the places where Lose It! clearly wins are listed as plainly as the rest.

The two products

What each one is, in its own words — before the side-by-side.

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Lose It!

FitNow's calorie budget diary — "your personal calorie counter, diet planner, nutrition-focused food tracker and weight loss progress tracking app" (US App Store listing), founded in Boston in 2008, in the App Store's first year, and acquired by Everyday Health Group (a Ziff Davis division) in 2022. The premise is unchanged since: "Complete your profile, and we'll calculate a personalized daily calorie budget and weight loss schedule," run against "a global food database of 56+ million items and recipes." The free tier is calorie tracking, the weight-loss plan and community — with advertising. Premium holds every modern convenience: "Photo Meal Logging – Log meals by taking a picture", "AI Voice – Say 'I had 2 eggs, toast with butter and jam'", the "best in class barcode scanner" with nutrition-label auto-fill for new foods, macro and vitals tracking, intermittent fasting, meal plans — and the new "GLP-1 SUPPORT: Log your medication, view estimated GLP-1 levels." Movement arrives as exercise guides and synced credits from Fitbit, Misfit, Garmin, Withings, Google Fit and HealthKit. 10M+ Play installs at 4.67★ (183,673 reviews), an Editors' Choice and #47 Top Free Health & Fitness on Apple's side, a Premium ladder that runs $9.99–$79.99 with a Lifetime door at $49.99/$59.99.

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RightRep

A live form coach with the camera pointed at both halves of training: photograph a meal and the AI estimates the name, calories, per-item macros and any drinks — in every locale we ship, no database search, no separate camera tier — or type a description instead. Then prop the phone against your water bottle and the same camera stack watches the set: 33 body landmarks per frame measured on the device, faults flagged joint-by-joint, spoken cues mid-rep, a 0–100 score for every completed repetition. Around it: protein-first macro targets with an adaptive calorie goal, a weekly AI nutrition review, GPS run/walk recording, race-goal training plans, hydration logging and coach chat. Live form checks, GPS runs and training plans are free forever; the AI features — meal estimates included — come with the 7-day free trial every account starts with, then Pro at $9.99/month or $99.99/year.

Side by side

The same eight questions, asked of each product.

Question	Lose It!	RightRep
What is the product built around?	The calorie budget over a 56+ million-item food database — the same premise since 2008	The filmed workout and the photographed plate — one camera stack for the gym floor and the kitchen table
How does a meal get logged?	Search the database free; photo, voice and barcode logging are all Premium, with nutrition-label auto-fill for new foods	Snap a photo — the AI returns a name, calorie total, per-item breakdown, macros and any drinks — or type a description; every locale we ship
What happens during a workout?	Nothing observes it — exercise is a guides library plus synced credits from Fitbit, Misfit, Garmin, Withings, Google Fit, HealthKit	The camera measures it — 33 body landmarks per frame on the device, faults flagged joint-by-joint, reps counted in-state
Macro targets?	Calorie budget free; "Track macronutrients like protein, carbs, fat" and per-meal targets are Premium	Protein-first targets from body weight (the 1.6–1.8 g/kg band) with an adaptive calorie goal that learns from your logged balance — free
Intermittent fasting?	Shipped — "Set your fasting plan and track your fasts", but Premium, where Yazio ships it free	Not shipped — no fasting clock exists in RightRep today, and we don't pretend otherwise
Weekly synthesis?	"Patterns" habit insights on the diary — what's helping or hindering progress	A weekly AI nutrition review synthesizing 7 days of meals, macros, hydration, weight and training, written in your locale
Devices, languages & exit?	iPhone/iPad (iOS 18.0+ floor) + Apple Watch (watchOS 9+); no dedicated Wear OS app surfaced; 8 languages incl. pt-BR but the BR listing is a generation stale; free full-history export	iOS, Android and a web PWA in six locales; Apple Watch and Wear OS companions un-gated; Apple Health / Health Connect export free
Price & free tier?	Free with ads: budget, diary, community; Premium ladder $9.99/$11.99/$19.99/$23.99/$29.99/$39.99/$79.99 + Premium Lifetime $49.99/$59.99 — BR R$ 40,90/R$ 64,90/R$ 97,90/R$ 119,90/R$ 129,90/R$ 309,90	Live form checks, GPS runs and training plans free forever; the AI features — meal estimates included — ride the 7-day free trial every account starts with, then Pro at $9.99/month or $99.99/year

Lose It! column per Lose It!'s own listings, homepage and help center (sources below). RightRep column per shipped behavior — the features page documents each row.

Where RightRep wins

The honest case for our side — grounded in what the app does today.

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The movement half they never observe

In Lose It! a workout is a guide to read and a credit to import — synced from Fitbit, Misfit, Garmin, Withings, Google Fit or HealthKit; no camera has ever checked a rep, and there is no GPS surface at all. RightRep measures the workout itself: 33 body landmarks per frame on the device, faults flagged joint-by-joint, a 0–100 score for every completed repetition, GPS run/walk recording and race-goal plans. One subscription covers the plate and the platform.

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The AI that actually ships in Portuguese

Lose It! pioneered photo food logging (Snap It, 2016) and its homepage sells "Say It. Snap It. Scan It." — but on the US App Store all three verbs sit in Premium, and the Brazilian listing markets none of them: its pt-BR description predates the AI era entirely. RightRep's photo meal estimate ships in every locale we offer — Portuguese included — riding the same 7-day free trial as everything else, with the free and paid rows labeled plainly on this very page.

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Macros and the adaptive goal, outside the paywall

In Lose It! the calorie budget is free but "Track macronutrients like protein, carbs, fat" is Premium. RightRep's targets are free and protein-first — grams from body weight inside the 1.6–1.8 g/kg band — and the adaptive calorie goal recomputes maintenance from your own logged energy balance instead of a static formula. Goal-setting is onboarding, not inventory.

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On-device analysis, no ads against the diary

Lose It!'s free tier "Contains Advertising", and its US privacy label lists Contact Info, Identifiers and Usage Data "used for third-party advertising" — inside the most personal log a user keeps. RightRep runs live pose analysis on the device (live-check video is not uploaded), keeps ads away from the camera and summary moments entirely, ships both watch companions — Apple Watch and Wear OS — un-gated, and the Apple Health / Health Connect export is free on every plan.

Where Lose It! wins

The other side of the comparison — because a page that only praises one column is an ad.

Eighteen years of category authority

An App Store first-year app (2008), an Editors' Choice badge, #47 Top Free Health & Fitness in 2026, 4.77★ across 779,070 US ratings and 10M+ Play installs — and "the original innovator of food and nutrient tracking" in its owner's words. When Lose It! says calorie budget, millions of users hear the original; national-press coverage runs back to 2008. RightRep is a young app at field-test stage; we never claim tenure, and this row is theirs.

The database and the barcode

"A global food database of 56+ million items and recipes" (US listing), a barcode scanner the release notes call "best in class" with nutrition-label auto-fill for foods it doesn't know — the deepest US-database posture in this comparison family, and the one genuinely hard thing to match. RightRep ships no barcode scanner and no food database to search: the photo estimate is the whole logging surface, and barcode-to-label auto-fill sits in our public research backlog, un-built. If your kitchen runs on packaged foods, this row is theirs today.

The widest integration list in the family

Fitbit, Misfit, Garmin, Withings scales, Google Fit, HealthKit — the broadest device list of any app we have compared, maintained for the better part of a decade, so whatever tracker or smart scale you own probably credits its steps and workouts into the diary automatically. RightRep reads Apple Health and Health Connect; the long tail of hardware integrations is theirs, uncontested.

The GLP-1 turn, shipped

"NEW — GLP-1 SUPPORT: Log your medication, view estimated GLP-1 levels, and see how each phase may align with your hunger and eating habits" — the weight-medication wave, shipped into Premium with an 18+ rating to match, while our pages and product stay outside that regulated lane deliberately. RightRep ships nothing here, promises nothing here, and this row belongs to the competitor that moved first.

The lifetime door

Premium Lifetime at $49.99/$59.99 — pay once, keep the diary conveniences forever — the second competitor in this family with a forever SKU and a real answer to subscription fatigue. RightRep is subscription-only at $9.99/month or $99.99/year; the objection is legitimate, we concede it plainly, and our only answer is what the dollar includes — the training half no food diary sells.

A free exit, no conditions

Sign in at my.loseit.com and loseit.com/export/data starts a full-history download automatically — free, no Premium gate, documented in their own help center (with stated limits: no partial exports, and importing data back is not possible). RightRep's Apple Health / Health Connect export is free on every plan too, but the full-file, one-click exit is the deeper door, and the honesty row is theirs.

The honest summary: the original calorie counter with an eighteen-year name, a 56-million-item database, the barcode to match, GLP-1 logging and a lifetime price door? That's Lose It!, and it is genuinely the best at what it does. A camera that estimates the plate and then measures every rep of the workout, with macros and an adaptive goal free? That's the job RightRep does that Lose It! deliberately doesn't try.

How RightRep's meal estimate works

What actually happens between "photograph the plate" and the day's totals.

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One photo, one honest estimate

The photo (downscaled) plus any text goes to the AI, which returns a name, an estimated calorie total, a per-item breakdown, approximate protein/carbs/fat for the portion, and any drinks it identified — each one a tap to log into the hydration history. There is no database to search and no barcode to find: the plate itself is the query, in every locale we ship.

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You keep the last word

The AI total is a guess about portion size, so a pencil action sits next to it — on the result card and on every saved meal — to correct the number, and the fix rewrites the row and syncs to your other devices. Day totals, charts and the weekly review all follow the corrected value, not the model's first attempt.

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The same camera, gym floor

The meal photo and the form check are one stack, not two apps: the pose model that tracks 33 body landmarks per frame on the device scores every rep against readable rules — 46 bundled Position Profiles today, and Machine Scan drafts a new one from a photo of an unfamiliar machine. Nutrition that knows what the workout actually was — because the app watched it — is what the weekly AI nutrition review is built on.

Comparison questions

The questions people actually ask before choosing.

I want to count calories — which one?

If the classic loop is what you want — a calorie budget, a huge database to search, a barcode for the packaged stuff — Lose It!, honestly: it has run that loop since 2008 and its database depth is the row's best. RightRep is for the person whose other half is the problem: photograph the plate instead of searching it, then have the same app watch and score the workout. On the macro-tracker bench between us: MyFitnessPal owns the 20.5M-food scale, Yazio ships the fasting clock free with AI logging in Portuguese, FatSecret carries the best Brazilian store score (4.87★), and Cronometer goes deepest on micronutrients — each worth their own look if nutrition is your only axis.

Does RightRep scan barcodes?

No — and this page won't dress that up. RightRep ships no barcode scanner and no voice logging today; the photo is our logging verb (typing is the fallback), and barcode-to-label auto-fill sits in our public research backlog, un-built. Lose It!'s scanner is genuinely its pride — "best in class" in its own release notes, with nutrition-label auto-fill for unknown products — though on the US App Store that scanner, like its photo and voice logging, sits behind Premium. If scanning is your routine, that row is theirs today.

Does Lose It! track workouts?

As accounting, not training: the app ships a library of exercise guides ("Guias de treino — biblioteca de exercícios", its Brazilian listing says) and imports calorie credits from Fitbit, Misfit, Garmin, Withings, Google Fit and HealthKit. Nothing in the app observes movement — no camera, no rep counting, no form check, no GPS surface. RightRep's whole first half is that measurement: 33 body landmarks per frame on the device, a 0–100 score per completed rep, GPS run/walk recording and race-goal plans.

What does each cost?

Lose It!: free with ads (calorie budget, diary, community); Premium runs a ten-point US ladder — $9.99/$11.99/$19.99/$23.99/$29.99/$39.99/$79.99, a "Premium Features" point at $39.99 and Premium Lifetime at $49.99/$59.99 — a scatter that reads as live price testing — while the BR ladder reads R$ 40,90/R$ 64,90/R$ 97,90/R$ 119,90/R$ 129,90/R$ 309,90 with no Lifetime surfaced. Its Brazilian listing adds "Membros Premium apresentam 3 x a perda de peso de membros gratuitos" — quoted here as the marketing claim it is, denominator not cited. RightRep: live form checks (10/day), GPS runs, training plans, history and the exercise library free forever; the AI features — meal estimates (10/day), the weekly review, coach chat — come with the 7-day free trial every account starts with, then Pro at $9.99/month or $99.99/year (cloud sync, ad-free, extra custom profiles).

I'm in Brazil — which one?

Lose It! is the #4 global food diary in Brazil by ratings — 1,928 BR ratings at 4.82★ with a "Top 10 apps de alimentação" badge — but the listing itself is a generation stale: English name and subtitle kept, "mais de 40 milhões de usuários" against the 57 million the US listing claims, and a description that never mentions photo, voice or the GLP-1 features at all. The honest local fight is "o contador original vs o treinamento observado": if the budget-diary loop in the deepest database is what you want, it's theirs; if you want the camera that estimates the plate in pt-BR and then scores every rep of the treino, RightRep ships all of it in Portuguese — photo estimates, spoken cues, plans, the web app — with no region gates on any feature.

Who sees my data?

Lose It!'s free tier "Contains Advertising", and its US privacy label lists Contact Info, Identifiers and Usage Data as "used to track you" for third-party advertising, with Health & Fitness and photos linked to identity; the iOS listing is rated 18+ with in-app controls while Play still says "All ages". RightRep runs live pose analysis on the device — live-check video is not uploaded — prices once in public, keeps ads off the camera and summary surfaces, and the Apple Health / Health Connect export is free for everyone. Both companies' store listings and Lose It!'s privacy label, linked below, are the full picture.

Sources

Every Lose It! claim on this page traces to Lose It!'s own materials or named sources — checked September 2026.

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Price & tiers

The US IAP ladder ($9.99/$11.99/$19.99/$23.99/$29.99/$39.99/$79.99 + Premium Features $39.99 + Premium Lifetime $49.99/$59.99), the free-vs-Premium feature blocks, the Editors' Choice badge, #47 Top Free Health & Fitness, 18+ rating, iOS 18.0+/watchOS 9+ floors, "Contains Advertising", the privacy label, "57 million members… over 150 million pounds" and "56+ million items and recipes" — all per the US App Store listing (4.77★ · 779,070 ratings via the iTunes lookup, 2026-09-30). The BRL ladder (R$ 40,90/R$ 64,90/R$ 97,90/R$ 119,90/R$ 129,90/R$ 309,90 + Premium Features R$ 29,90/R$ 31,90/R$ 129,90), "Top 10 apps de alimentação", the stale counts ("mais de 40 milhões de usuários") and the "3 x a perda de peso" marketing line: App Store BR listing (4.82★ · 1,928 ratings). 10M+ installs · 4.67★ · 183,673 reviews · "All ages" · updated 2026-09-28: Google Play listing.

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The diary's own words

The "Say It. Snap It. Scan It." hero, "Nutrition tracking has never been so easy!", barcode with "nutrition label auto-fill for new foods", "Patterns & Reports" and "free to download, with an optional premium subscription": loseit.com homepage. "One of the first apps on the App Store", "over 57 million members", "63 million food & exercise items", "AI-powered tools like Snap It photo logging and Say It voice logging" and the "lose up to 30% more weight" outcome claim — quoted here only as their marketing, not as fact: Ziff Davis brand page. Version 18.5.400 release notes ("best in class barcode scanner", "database of over 50 million foods" — a different denominator than the listing's 56+ million; each figure above carries its surface): Apple iTunes lookup API.

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History & corporate

Founders Charles Teague, JJ Allaire and Paul DiCristina; Boston since 2008; "more than 50 million members lose more than 120 million pounds"; "we acquired the original innovator of food and nutrient tracking" — announced June 24, 2022: Everyday Health Group release. The 2008 iOS debut, web 2010, Android 2011, Apple Watch 2015, Snap It's 2016 beta and CES 2017 Innovation Awards honoree, the 17M/24M user counts of 2014/15: Wikipedia — Lose It!.

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Data out & the macro-tracker bench

The free exit — my.loseit.com → loseit.com/export/data, automatic full-history download, "no way to only download your weight history", "Importing data is not possible" (updated 2026-08-04): Lose It! Help — How to Download Your Data. The FAQ bench, in their own materials: MyFitnessPal · Yazio · FatSecret · Cronometer. Analysis base: the LOSEIT_ANALYSIS research doc on our docs site.

Prices and features change; this page is reviewed quarterly and on known Lose It! changes. RightRep claims describe shipped behavior documented on the features page.

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The approaches comparison

Trainer vs video review vs self-check vs live AI — the method-level comparison this product-level page sits next to.

Compare the approaches

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RightRep vs Yazio

The tail-1 sibling: the fasting clock with 20+ plans in 20 languages — AI logging in Portuguese included — vs the camera that estimates the plate and then scores the rep, cited the same way. Lose It! is the establishment counter to Yazio's bootstrapped challenger; the three nutrition pages read well together.

See the Yazio comparison

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Disagree with the comparison?

If something here reads wrong — either column — tell us. This page is meant to be argued with, and gets updated.

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RightRep vs Lose It!.An honest look.